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Go to brand

Automotive Bearings is a beneficiary of the Go to Brand programme to support entrepreneurs in the operation on foreign markets by participating in industry fairs and promotional activities.

Automotive Bearings Sp. z o.o. Sp. K. obtained a partial funding for the project “Comprehensive International Promotion of Automotive Bearings Sp. z o.o. Sp. K. CX® Hub Repair Kits” co-financed from the EU Regional Development Fund, within the Smart Growth Operational Programme, Priority Axis 3 Support for innovation in enterprises, Measure 3.3: Support for promotion and internationalisation of innovative enterprises, Sub-measure 3.3. Support for SMEs in the promotion of Polish product brands – Go to Brand.

Project description

Under this project, Automotive Bearings will carry out a series of promotional activities within the of Auto Part Promotion Programme aiming at the promotion of its proprietary product brand which stands a chance of being recognizable on foreign markets. The planned actions will result in an increase of export revenues and new trade contacts on the Russian market. 

Planned tasks 

  1. Participation in an individual mission to Moscow in 2018 
  2. Exhibiting at the Automechanika Istanbul Fair (Turkey) in 2019 
  3. Organization of arrival mission for Russian customers in 2019 
  4. Organization of arrival mission for Russian customers in 2019 
  5. Exhibiting at the SIA Kiev Fair (Ukraine) in 2019 
  6. Exhibiting at the MIMS Automechanika Fair in Moscow, Russia in 2019 
  7. Exhibiting at the Autocomplex Fair in Moscow, Russia in 2019 

Project objectives and planned results

The project objective is a comprehensive international promotion of CX® hub repair kits and promotion of the Polish Economy Brand, particularly on the Russian market.
The planned project results include: 
  • obtaining six new customers for CX® products in 2018-2021;
  • increase in the export sales of CX® products by 30% in 2018-2021 in comparison to 2017 
Project value: PLN 362,500 
EU funds share: PLN 271,875 
Project implementation framework: 09.05.2018 – 31.12.2019