Automotive Bearings is a beneficiary of the Go to Brand programme to support entrepreneurs in the operation on foreign markets by participating in industry fairs and promotional activities.
Automotive Bearings Sp. z o.o. Sp. K. obtained a partial funding for the project “Comprehensive International Promotion of Automotive Bearings Sp. z o.o. Sp. K. CX® Hub Repair Kits” co-financed from the EU Regional Development Fund, within the Smart Growth Operational Programme, Priority Axis 3 Support for innovation in enterprises, Measure 3.3: Support for promotion and internationalisation of innovative enterprises, Sub-measure 3.3. Support for SMEs in the promotion of Polish product brands – Go to Brand.
Project description
Under this project, Automotive Bearings will carry out a series of promotional activities within the of Auto Part Promotion Programme aiming at the promotion of its proprietary product brand which stands a chance of being recognizable on foreign markets. The planned actions will result in an increase of export revenues and new trade contacts on the Russian market.
Planned tasks
- Participation in an individual mission to Moscow in 2018
- Exhibiting at the Automechanika Istanbul Fair (Turkey) in 2019
- Organization of arrival mission for Russian customers in 2019
- Organization of arrival mission for Russian customers in 2019
- Exhibiting at the SIA Kiev Fair (Ukraine) in 2019
- Exhibiting at the MIMS Automechanika Fair in Moscow, Russia in 2019
- Exhibiting at the Autocomplex Fair in Moscow, Russia in 2019
Project objectives and planned results
The project objective is a comprehensive international promotion of CX® hub repair kits and promotion of the Polish Economy Brand, particularly on the Russian market.
The planned project results include:
- obtaining six new customers for CX® products in 2018-2021;
- increase in the export sales of CX® products by 30% in 2018-2021 in comparison to 2017
Project value: PLN 362,500
EU funds share: PLN 271,875
Project implementation framework: 09.05.2018 – 31.12.2019